Last Monday, I sat down to hack.
After a few hours, I open sourced the code. By the end of the week, it had 1,000 watchers and 70 forks on GitHub, and 500 upvotes on Hacker News.
It’s my favorite example of open source recently. Here’s why it worked.
I wrote spark in bash shell. From the start, this gave me a huge audience. Shell is a glue language; it cuts across disparate communities as a common foundation that we can all use. If spark were just another Ruby script I wrote, I’m fairly certain it would have been largely ignored. Requiring a nonstandard runtime already cuts out a big chunk of the market that might not have it installed or aren’t interested in digging into another environment.
It’s fun to bring different communities together. You get exposed to very different perspectives.
As a shell script, all you have to do is copy that single script into your
Don’t underestimate simplicity as marketing. If your project is easy to try out, you reduce the time from the initial “oh wow!” statement to the final “I’m going to tweet/upvote/fork this” statement. Every minute that passes between the two reduces the chance that someone will end up sharing your project.
Code can be fun
spark is a silly little project that took a couple hours to come up with the idea, code, and to ship. The concept isn’t very difficult to wrap your head around, and it’s really easy to reimplement in a higher-level language. What’s more, sparklines aren’t complicated, scientific graphs; spark is designed to be a fun project.
I exploited this. From the start, my
README had some interesting examples:
commits by author, number of characters per line of a file, and the magnitude
of earthquakes over the last 24 hours. I added a wiki page to keep
track of other cool usage of spark (which includes zany things like a sparkline
of Beijing’s air quality).
Soon after launch, I added a wiki page for alternative implementations, too. Very quickly a small community arose, with some awesome results: implementations in Ruby, Python, Haskell, Java, Lisp, and many others. An implementation in obfuscated C whose code actually looks like a sparkline. An npm package for adding spark to Hubot. The creator of Redis, Salvatore Sanfilippo, said it best while creating his own implementation:
Sometimes coding something useless, funny, from scratch, is the best way to relax before the next burst of work.
Try to support people’s playful moods. Everyone gets in a rut sometimes, and they’re just waiting for you to inspire them out of it.
Okay, your turn
spark is somewhat unusual. It’s a generic, simple, interesting library that appeals to a broad segment of the developer population. But different aspects of spark’s appeal can stand alone and be useful in your own projects.
Don’t be afraid to experiment. Experimenting with sparklines drove a lot of interest to my project, which was great. That was the least important part, though. Seeing everyone excited to reimplement my project? Seeing developers rush into applying spark to crazy datasets? Getting message after message of helpful pointers on where my code could be improved? All of these were what made this project so much fun.
It all stemmed from a brief moment of, “hey, this afternoon I’m going to sit down and hack on something fun”.